With Google Play Music officially behind it, YouTube Music can now better focus on growing its user base and resources. The latter may involve a quick update from the current king of music streaming, Spotify (or Apple Music for some). The new features of the service bring you closer to that goal, with a daily selection of collected and personalized songs for each user, much like Spotify’s Daily Mix.
Google is the king of targeted, personalized results based on user data and machine learning. It is not surprising, then, that YouTube Music would put this to work in its personalized recommendation system. He definitely needs all the help he can get if he wants to quickly close the gap with Spotify, which has been using custom mixes for a long time.
YouTube Music’s My Mix playlists are based on the same concept. It offers seven new and distinct lists that are grouped based on certain categories, so that each of the seven is unique. In addition, YouTube Music renames Your Mix to My Supermix as a long list that combines all of this in what the service describes as an “eclectic listening experience”.
Going beyond just customizing playlists, however, YouTube Music also features playlists based on four featured activities. If you’re in the mood to discover new workout, focus, relaxation and commute music, the Home tab offers easy access to those categories.
YouTube Music still has a lot of work to do to be considered a threat to Spotify’s reign. The latter has had years to fill its library and train its algorithms, and while YouTube Music has Google’s artificial intelligence to back it up, it also needs to build more trust in the service, especially after Google Play Music subscribers were burned to the end of the service.