Spotify may be planning to launch a special podcast subscription plan, at least based on a survey that some users report seeing when they launch the app. The survey asks subscribers what they would be most interested in in a premium podcast subscription and includes two potential fees, one for certain types of content and one for different premium content.
Screenshots of the Spotify survey were recently shared on Twitter by Variety’s chief media analyst Andrew Wallenstein, revealing details about a plan the company may be considering. The research introduction introduces the idea of a podcast subscription described as standalone, without including access to the broader music streaming service.
Two different options are presented to users, one that includes things like “access to original, high-quality content” as well as access to exclusive podcast episodes that will not be made available to everyone else.
The other option features exclusive offers for episodes and interviews, as well as exclusive extended episodes. Either plan would offer early access to content based on search, but the cheaper of the two – $ 2.99 / month and $ 4.99 / month, respectively – would have ads, while the more expensive option would have no ads .
The big question, of course, is whether podcast fans would be willing to pay more per month for exclusive content – and even if they were, whether exclusive content would ultimately be worth the additional fee. Some podcast programs offer listeners access to entirely different seasons of content, but others simply fill their offerings with things that many listeners may not be interested in, regardless of availability.