Amazon has always made versions of its Fire tablets with Android that are designed for younger users who come with a service that gives parents some control over these devices. The Amazon brand, which revolved around the name “FreeTime”, was not always appropriate and can easily be confused with some other feature. As of today, Amazon FreeTime is calling itself Amazon Kids and is getting some more resources to make the redesign of the brand worthwhile.
Amazon Kids, formerly Amazon FreeTime, is a dual feature that has given parents control over their children’s Amazon Fire tablet, while offering young users an easy-to-use interface and easy access to age-appropriate content. Now renamed to make it clear to who it is, Amazon Kids also adds some features that give children a little more freedom as they grow up.
A new home screen experience that will launch in the coming weeks, for example, will make everyone feel like an adult. Instead of a simplistic home screen, this new experience designed for children aged eight and over mimics the appearance of a normal adult tablet. Of course, it’s still similarly restricted in terms of access and content, so it’s just a visual change.
Soon, children will also be able to advertise through their Fire tablets, if the family has one or more Alexa devices at home. The appeal will arrive in the coming weeks as well, and hopefully it will not be a cause for annoyance for other family members.
Despite the name change, Amazon Kids remains free for parents. Those who want to access more content, however, will have to sign up for Amazon Kids +, formerly FreeTime Unlimited, which still costs $ 5 a month or $ 3 only for Amazon Prime members.