The show was to celebrate the arrival of Genesis in China
Genesis, Hyundai’s luxury vehicle brand, used 3,281 drones to create its logo over the Shanghai skyline on March 29, in celebration of the brand’s arrival in China. That number of drones sets a new Guinness world record for “The most unmanned aerial vehicles (UAVs) in the air simultaneously”, according to a Genesis press release.
You can see a photo of the formation of the Genesis logo at the top of this post. Genesis also made a video that showed some additional drone formations, including one hand, two of the company’s cars and … a double propeller?
The Genesis record surpasses the previous record held by Shenzhen Damoda Intelligent Control Technology, which used 3,051 drones at a display on September 20. Here is a video of that screen, which I personally find even more impressive than Genesis:
Intel also held the record at one point, using 1,218 Shooting Star drones to create the Olympic rings over Pyeongchang for the 2018 Winter Olympics.