Samsung’s obsession with perfecting its folding screens for the Galaxy Z series phones may have put it at a disadvantage when it comes to other types of flexible screens. It is true that Samsung unveiled prototypes of scrollable screens almost a decade ago, but it would be LG, TCL and, surprisingly, OPPO that would put scrollable screens in the spotlight in recent months. Not to be outdone, Samsung’s screen-making business is now saying it will do the same, opening up the possibility for Galaxy mobile phones.
Even while most consumers are still embracing the idea of a foldable phone, other OEMs are already promoting the idea of folding or sliding phones. To be fair, these forms try to offer more flexibility, no pun intended, when it comes to hiding parts of the screen that are not in active use. Roll-up TVs from LG, for example, can go out of sight, while the OPPO X1 2021 mobile phone concept can hide the rest of the phone’s screen until needed.
Rollable screens, however, are also more difficult to pull and it has become something of a bragging rights for screen makers. Given that LG and TCL have done just that, it is natural that Samsung does not want to be in the background.
This does not mean, of course, that Samsung Electronics, the part of the conglomerate that makes smartphones, will make mobile phones instantly. As with LG, scrollable screens can be used in other consumer electronics products, like TVs, or in corporate applications like cards and monitors.
Diversifying your portfolio is also part of your strategy to keep your rising OLED competitors at bay. The Samsung monitor is also working on adapting variable refresh rates and low-power features for OLED screens, the first fruits of which can be seen on the Galaxy S21 Ultra. Samsung also says it will continue to manufacture LCD screens, although only at the request of customers.