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Ricoh Pentax K-3 Mark III brings a touch screen and AI to the family

Ricoh has made some very interesting cameras recently that are aimed at a new generation of tech-savvy users, particularly the 360 ​​degree Theta series of cameras. Its main business, however, is still the manufacture and sale of dedicated cameras for photographers of all levels, from amateurs to professionals. It is the latter that the company is aiming for with the third iteration of the Pentax K-3 series, bringing some new technologies to the compact DSLR camera.

Compared to its predecessor almost six years ago, the Pentax K-3 Mark III offers significant upgrades, such as a new BSI CMOS sensor with 25.73 effective megapixels and an ISO range of 100 to 1,600,000. This while remaining true to Pentax’s unique feature, a Pentaprism optical viewfinder with a 100% field of view equivalent to a full-frame SLR and now 1.05x magnification.

The Pentax K-3 Mark III also features some new or updated technologies, such as the new SAFOX 13 autofocus system with 101 focus sensors. Ricoh’s PENTAX SR or Shake Reduction system has also been updated to support 5.5 stops on 5 axes that can be controlled via a dedicated SR button.

What sets the camera apart from its predecessors, however, is the 3.5-inch LCD touch screen, an innovation in the Pentax K series, which allows easier control of functions and settings. The digital SLR also boasts a little bit of artificial intelligence, particularly with the Real-Time Scene Analysis System. In short, the camera is able to detect not only faces and eyes, but also the movement of the subject to automatically adjust settings accordingly.

Despite these features, the camera’s robust body makes it suitable even for some adverse uses and conditions. That said, those same features are priced at $ 1,999.95 to be exact. The Ricoh Pentax K-3 Mark III will go on sale from April 6 at 5pm. ET and will also have a limited edition Black Premium Kit for $ 2,299.95 and a Silver Premium Kit whose price has not yet been released.

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