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Google Play Pass update shows it’s still alive

More than a year ago, Google finally launched its response to Apple’s Arcade subscription service. Going beyond games, however, Google Play Pass also gives you access to productivity apps and utilities. Unlike other Google apps and services, however, Play Pass does not always make headlines after its initial launch. Some may have the idea that the subscription service has quietly disappeared in the background, but the company’s latest update tries to convince you otherwise.

The Google Play Pass celebrated its first anniversary a few months ago, but Google, interestingly enough, didn’t make much of a fuss about it. Although it was relatively quiet compared to other products, Play Pass grew slowly but surely, a growth that Google is now proudly sharing at the beginning of the year.

The Play Pass is now available in 42 countries which, while a very large number, is only a fraction of the global market. In the past year, its list of apps has also grown by 300, a good portion considered approved for child use. Last month alone, the Google Play Pass won 59 titles, all of them games.

Of course, Google is promising that a few more are coming, including Giant Dancing Plushies and Figment. If that doesn’t sound familiar, don’t worry, you are probably not alone. Although the subscription gives access to some of the more well-known games like Evoland, most of the more than 500 games and applications may not have affected the radars of Android users.

Many users can take this situation and bring down the Google Play Pass, especially compared to the Apple Arcade. Then again, the Google Play Store itself is full of apps that don’t quite make headlines. That said, the entire purpose of the Google Play Pass is to increase exposure to unknown apps without paying for each one.

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