Mustang fans may still be divided over whether Ford’s new Mustang Mach-E electric crossover is worthy of the iconic emblem, but that doesn’t seem to dampen demand for the EV. The automaker confirmed sales for the first quarter of 2021 today, and is an impressive display for the electric pony car, regardless of whether or not you think it deserves the nameplate.
First-quarter sales of the Mustang Mach-E 2021 totaled 6,614 vehicles, Ford confirmed. EV was not available for most of the quarter, it is important to note, deliveries started only in February. This makes the fact that the electric car managed about 38% of sales of Mustang convertibles and coupés in the three-month period even more impressive.
Ford has been flirting with the controversy surrounding how it chose to score the EV from the start. In fact, the Mustang Mach-E’s origins required a very different car: a more traditional electric crossover, without the sporting ambitions of the current model. Instead, Ford executives turned around and chose to load part of the legendary brand’s cache to give their electrical efforts an initial boost.
Now, there are some obvious caveats when you compare the Mustang with the Mustang EV here. To begin with, Mach-E is a new high-demand model: Ford has been taking reservations for some time and delivering all of them in the first quarter of 2021. This will obviously distort things.
At the same time, the regular Mustang in coupe and convertible format is not new in the same way. Still, Ford says demand was still strong: the GT premium and Mustang Shelby GT360 and GT500 models rose 11.9 percent. In short, the more traditional Mustang may be a very familiar sight now, but that does not mean that interest is dropping.
In the meantime, this is before you consider the Mustang Mach-E GT and its GT Performance version. Sales of these more powerful models have yet to begin, with deliveries beginning in late 2021.
The performance of the Mustang Mach-E is even more impressive when you compare it with the rest of the automaker’s products. With the exception of the Corsair / MKC, the electric crossover outperformed each of Lincoln’s models, for example. With the state of Lincoln’s electric vehicle plans still quite confusing, it hardly seems an exaggeration to suggest that the time has come for Ford’s premium division to adopt all electric vehicles.
Of course, there is still a lot of room to grow. Sales of the F series, for example, are orders of magnitude higher: Ford sold almost 204,000 units in the quarter, an annual increase of 9.2%. Of the F-150 PowerBoost Hybrid – the first gas-electric version of the bestseller – Ford says 7,176 were sold in the first quarter.
The reality is that, while the traditional gas-powered Mustang has the performance advantage for now, it is only a matter of time before the Mach-E variants take the lead in power. This is not to say that the Mustang that fans know and love is written on the wall – it survived, after all, the great Ford slaughter a few years ago – but we will soon see which enthusiasts are there for heritage combustion and who are only interested To go fast at an affordable price.