Although Facebook has replaced many of the old social networks centered on friends, such as MySpace, Friendster and other forgotten names, it has not exactly dominated all social markets, at least not by itself. It had to resort to different strategies to compete with companies like Snapchat, sometimes making controversial acquisitions that are now under regulatory and legal scrutiny. Sometimes, however, he simply copies these resources, which is supposedly the strategy he will use to compete with the new Clubhouse social media platform.
The Clubhouse is an emerging platform that is attracting wide appeal in small circles, despite its limited availability, both in terms of being on iPhones only and requiring an invitation. He caught the attention of investors and who’s who in Silicon Valley. Unsurprisingly, that included Facebook CEO Mark Zuckerberg, who may already be planning how to clone the service.
In an era of videoconferencing and messaging, the Clubhouse goes against the trend by embracing with all its heart an often overlooked means of communication, voice chats only. The Clubhouse allows you to set up rooms, large or small, where groups of people can just listen or even actively participate. The platform was recently used by big names in technology like Elon Musk and Zuckerberg to reach people, usually through interviews.
The New York Times reports that the Facebook boss may have been so in love with the Clubhouse that company executives instructed him to start developing a similar product. Obviously, Facebook could simply consider it the next logical step in offering places for interaction and communication after text and video. Facebook is not the only social media giant interested in cloning the Clubhouse, as Twitter is working on its Spaces counterpart.
On the other hand, Facebook could also simply buy the Clubhouse before it even had a chance to become a rival, like Instagram and WhatsApp years ago. However, you can be more cautious about these high-profile acquisitions, as you remain under a microscope for alleged anti-competitive practices.