Apple Studios set a Sundance record by paying more than $ 25 million for CODA, a hit movie that was also sought after by competitors Netflix and Amazon. With this purchase, Apple obtained exclusive worldwide rights to the film, which is expected to be released on the company’s Apple TV + streaming service.
CODA, which means ‘child of deaf adults’, is a film starring Emilia Jones as Ruby Rossi, a listening girl born in a family of deaf fishermen. As the only person at home who can hear, Ruby plays an important role in her family’s life – making it difficult for her to pursue her dream when given the chance for a scholarship.
According to Deadline, which broke the news, the purchase of Apple’s CODA marks the first major virtual sale for the 2021 Sundance Film Festival – also setting a new record for a Sundance acquisition, topping $ 22.5 million paid by Palm Springs. The report states that the acquisition of the film fell to Amazon and Apple, with Apple obviously winning in the end.
The film proved to be popular with viewers and critics, making it an important acquisition for Apple. It is not yet clear when the film will be made available, although it is likely to be released on the Apple TV + streaming service. In a statement about the deal, CODA writer and director Sian Heder said:
I have been so moved by the outpouring of response to the film and am so excited to have found a partner in Apple that loves and deeply gets this movie, the spirit in which it was created and is committed to having this film reach the widest audience possible in a thoughtful and meaningful way. The whole CODA team is also so grateful to Sundance for being a part of the film’s journey. I hope that this film and Apple’s powerful support will help kick down some doors standing in the way of inclusion and representation and pave a path for more stories that center characters from the Deaf and Disabled community. The world has waited too long for these stories to be told. Now is the time. No more excuses.