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Apple iPad and MacBook reportedly first to feel the chip shortage pinch

The global chip shortage seems destined to claim Apple as its next victim, according to new leaks, with a shortage of components allegedly forcing the company to delay production of the MacBook and iPad. The ongoing pandemic, among other factors, caused the supply of chips to fall far short of demand, which affected not only the technology industry, but also the automotive and other segments.

The factory’s downtime, as the COVID-19 ravaged the workforce, was a significant problem, while companies trying to stock up on vital chips – and compete with rivals also looking for silicon, screens and other components – exacerbated the problem. Some analysts do not anticipate a shortage in the coming months, potentially extending to the end of the year.

Apple seemed, for the most part, used to the problems that affected its rivals. Now, however, there may be signs that there is a lot you can do to prepare. According to a new report by Nikkei, while products still arrive in stores to meet consumer demand, Apple has had to redo its production roadmap to accommodate scarce supplies.

For certain MacBook models, for example, Apple is stuck waiting for selected chips. Without them, the final assembly process cannot be completed and, as a result, it has postponed its orders for other components until the second half of the year.

Meanwhile, on the iPad side, some models apparently faced bottlenecks due to the lack of screen and screen components. There, too, Apple reportedly postponed orders for other parts. The company declined to comment on the report.

As for the iPhone, Apple’s eternal dairy cow has yet to be affected by the chip’s headache. Component supplies are “quite tight,” insiders say, although they do not reach the point where production capacity has been affected. Apple may be choosing to prioritize components for its most profitable lines; we’ve seen automakers take this approach in recent months, focusing on strong salespeople like trucks, while deciding how best to use a limited supply chain.

In recent years, Apple has taken greater control of its component production, designing its own chipsets and other parts. He still depends on manufacturing partners to actually produce them, in the meantime, although there are many other parts that go to a modern Mac, iPhone or iPad that he obtains from outside experts. It is not clear at this stage whether this ongoing crisis will impact the announcement of new Mac models believed to be in the pipeline, with a replacement for the iMac and a new Mac Pro mini – both with internally developed Apple Silicon chipsets – widely considered to be coming. this year.

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