Who is Amazon trying to convince?
Amazon is stepping up its bizarre online public relations strategy to create increasingly petty fights with members of the US Congress, with the Amazon News account on Friday changing the targets of Congressman Mark Pocan (D-WI) and Senator Bernie Sanders (I-VT) for Senator Elizabeth Warren (D-MA).
“You make the @SenWarren tax laws; we just follow them. If you don’t like the laws you’ve created, change them for sure. Here are the facts: Amazon has paid billions of dollars in corporate taxes in just the past few years, ”the account tweeted on Thursday in response to a criticism from Warren that Amazon exploits“ loopholes and tax havens to pay almost nothing in taxes. ”. There is a growing mountain of evidence pointing to how Amazon pays very little in taxes compared to its annual sales and profits.
So, earlier today, the Amazon News account attacked Warren again after she responded by outlining her intentions to regulate the company, taking an even more troll course and accusing the senator of trying to “break an American company so they could” not I criticize it more. “
Somehow, one of the most powerful and valuable companies on the planet decided that its bold new public relations strategy should involve playing immature semantics with a United States senator.
This latest discussion ends in a surreal week for Amazon’s public relations team, which continues to wage these battles anonymously and without attaching an executive’s name to any of its childish provocations and disorientation on the Internet.
The same report falsely stated earlier this week that the Amazon deposit is not true and delivery workers are forced to pee in water bottles. The Amazon News account lied about this – despite plenty of evidence to the contrary – in a tweet on Wednesday in response to Pocan calling the company hypocrisy.
The whole debate started when Dave Clark of Amazon, his senior vice president of global operations and so far the only executive to publicly participate in Twitter on his own behalf, criticized Sanders. The context, of course, and why Amazon’s PR division may be raising so much dust is that Sanders publicly announced his plans to travel to Alabama today to speak out in support of Amazon’s historic state union syndication campaign in the state.
Clark attacked Sanders on Tuesday of this week and again yesterday after Sanders mentioned his trip to Birmingham, and Clark has since been quiet, except to retweet Warren’s last dig from the Amazon News account.
Defensive tweets from Amazon, specifically the one about pee bottles, unleashed a torrent of reaction, photographic evidence and even more investigative reports from The Intercept, Vice and others proving that countless Amazon workers, in fact, resorted to urinating in bottles. and even defecate in bags due to the time and efficiency pressures imposed on them.
All of this leads us to believe that Amazon thinks it is so powerful and untouchable that it can openly insult the few members of Congress who expressed a desire to regulate Big Tech, or the company simply handed the reins of Twitter to an Internet culture warrior. who thinks they are fighting in the trenches of a Breitbart comment section. Maybe both.