Volkswagen revealed how many of its new ID.4 electric crossovers it sold in the US, the EV that spawned a disastrous joke on April Fools’ Day, in which the automaker insisted it was changing its name to “Voltswagen” in America. It is clearly the start of the 2021 ID.4 in sales figures, too, since the first of VW’s models to use the MEB all-electric platform in the US had a conservative start.
In the first quarter of 2021, VW said today, it sold 474 units of the ID.4. They were all presumably 2,021 ID.4 1st edition, which started at $ 43,990 before destination fees and any incentives. VW says it sold through the limited edition, which is rated at EPA range of 250 miles.
Later, in 2021, however, sales of the 2021 ID.4 Pro will begin. This will be more affordable – starting at $ 39,995 before destination and applicable incentives – although it comes with less standard equipment. A four-wheel drive version of the crossover is expected next.
It is difficult to say at this stage whether this is a great display for VW when it comes to initial sales. The automaker declined to say how many 1st ID.4 editions it had to offer, although it triumphantly announced that its total batch was snapped up in the United States in less than a day.
Regardless, there is clearly a way to go before Volkswagen’s electricity sales reach demand for its internal combustion crossovers and SUVs. In the same period in the first quarter of 2021, for example, the automaker sold more than 27,000 Tiguan, more than 19,000 Atlas and more than 11,000 Atlas Cross Sport models. It also managed to sell 21 e-Golf models, the previous production of which, entirely electric, ended in December last year.
“SUVs now account for more than 60 percent of VW’s sales,” the automaker pointed out today. SUV sales in the first quarter rose 55 percent, with a 64 percent share of overall vehicle sales over the three-month period.
It turns out that VW’s attempts to draw attention to its electrification efforts backfired a little this week, as a April Fool’s feat failed to elicit universal laughter. The automaker announced earlier this week that it was renaming its US operations “Voltswagen of America”, a nod to its electric future. What appeared to be an accidental announcement on Monday was followed by a serious press release on the matter on Tuesday, with controversy over what the VW team actually confirmed to the media by questioning the apparent change.
“What started out as an April Fools’ effort got the whole world going,” VW said of the joke. “It turns out that people are just as passionate about our heritage as they are about our electrical future. So whether it’s Voltswagen or Volkswagen, people talking about electric steering and our ID.4 can only be a good thing. “
Certainly, there is no doubt that a move to embrace EVs is seen by most as a good thing. All eyes, however, will be on VW’s second quarter 2021 sales figures to see if the ID.4’s demand and deliveries really match the automaker’s hype as it moves into what is becoming a category. competitive.